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	<title>Torque Blog &#187; Tribe Marketing</title>
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	<description>News and Insights for Propelling Brands and Business</description>
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		<title>Only Green is Growing: Green Build 2009</title>
		<link>http://torquetribemarketing.com/2009/11/only%e2%80%93green-is-growing-green-build-2009/</link>
		<comments>http://torquetribemarketing.com/2009/11/only%e2%80%93green-is-growing-green-build-2009/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 14:00:03 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Business Trends]]></category>
		<category><![CDATA[Green Business]]></category>
		<category><![CDATA[Renewable Energy]]></category>
		<category><![CDATA[Tribe Marketing]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=395</guid>
		<description><![CDATA[The International Green Build Conference took place in Phoenix Arizona last week, with 1200 exhibitors and 25000 attendees. The show has grown to be among the biggest conferences. Graced by Al Gore, Sheryl Crow and other public figures, Green Build also had ample celebrity presence.]]></description>
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		<title>Changing Minds, Changing Mindsets</title>
		<link>http://torquetribemarketing.com/2009/11/changing-minds-changing-mindsets/</link>
		<comments>http://torquetribemarketing.com/2009/11/changing-minds-changing-mindsets/#comments</comments>
		<pubDate>Sun, 08 Nov 2009 18:10:35 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Business Trends]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Thought Ledership]]></category>
		<category><![CDATA[Tribe Marketing]]></category>
		<category><![CDATA[Brand building]]></category>
		<category><![CDATA[Customer Tribe Marketing]]></category>
		<category><![CDATA[Marketing Leadership]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=380</guid>
		<description><![CDATA[The release of the 10.2% unemployment figure last week vividly illustrates the wobbly recovery we’re navigating, and challenges marketing leaders to change  their minds and mindsets necessary to navigating the new normal of this recovering economy. I suspect anyone in the trenches of business or marketing is experiencing just that, first-hand. It’s certainly been my experience. This is an opportunity for marketers (and marketing-minded business managers’), whose greatest strength is his or her ability to change the way they think, the way they organize their perception of the world.]]></description>
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		<title>Embrace Consumer Tribes for Marketing Performance</title>
		<link>http://torquetribemarketing.com/2009/05/embrace-consumer-tribes-for-marketing-performance/</link>
		<comments>http://torquetribemarketing.com/2009/05/embrace-consumer-tribes-for-marketing-performance/#comments</comments>
		<pubDate>Mon, 25 May 2009 21:38:37 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Customer Tribe Marketing]]></category>
		<category><![CDATA[Marketing Leadership]]></category>
		<category><![CDATA[Marketing Trends]]></category>
		<category><![CDATA[New Client Work]]></category>
		<category><![CDATA[Tribe Marketing]]></category>
		<category><![CDATA[Consumer Tribe Marketing]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=177</guid>
		<description><![CDATA[
Midmarket companies are facing major challenges, asking:

My marketing influences fewer people, with diminishing results. What do I need to change?
The big brands have the financial muscle to squeeze us “little guys” out.
How do I reduce marketing spend and increase ROI?

Torque teamed up with Accelteon Partners Inc. of Toronto, Ontario, responding to these questions with an [...]]]></description>
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		<title>Reduce marketing spend AND increase ROI?</title>
		<link>http://torquetribemarketing.com/2009/05/169/</link>
		<comments>http://torquetribemarketing.com/2009/05/169/#comments</comments>
		<pubDate>Sat, 16 May 2009 22:08:35 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Business Trends]]></category>
		<category><![CDATA[Marketing Trends]]></category>
		<category><![CDATA[Tribe Marketing]]></category>
		<category><![CDATA[Customer Tribe Marketing]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=169</guid>
		<description><![CDATA[
]]></description>
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		<title>What to change when results drop off?</title>
		<link>http://torquetribemarketing.com/2009/05/165/</link>
		<comments>http://torquetribemarketing.com/2009/05/165/#comments</comments>
		<pubDate>Thu, 14 May 2009 16:32:24 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Business Trends]]></category>
		<category><![CDATA[Customer Tribe Marketing]]></category>
		<category><![CDATA[Marketing Trends]]></category>
		<category><![CDATA[Tribe Marketing]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=165</guid>
		<description><![CDATA[
]]></description>
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		<title>How do I compete with big brands&#8217; muscle?</title>
		<link>http://torquetribemarketing.com/2009/05/154/</link>
		<comments>http://torquetribemarketing.com/2009/05/154/#comments</comments>
		<pubDate>Tue, 12 May 2009 10:21:05 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Business Trends]]></category>
		<category><![CDATA[Customer Tribe Marketing]]></category>
		<category><![CDATA[Tribe Marketing]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=154</guid>
		<description><![CDATA[
]]></description>
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		<title>No Surprise: Consumer Tribes in the U.S. still don&#8217;t trust advertising</title>
		<link>http://torquetribemarketing.com/2007/11/no-surprise-consumer-tribes-in-the-us-still-dont-trust-advertising/</link>
		<comments>http://torquetribemarketing.com/2007/11/no-surprise-consumer-tribes-in-the-us-still-dont-trust-advertising/#comments</comments>
		<pubDate>Mon, 19 Nov 2007 23:25:00 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Tribe Marketing]]></category>

		<guid isPermaLink="false">http://torqueblog.com/?p=31</guid>
		<description><![CDATA[According to a recent report from Nielsen BuzzMetrics, which measures consumers&#8217; brand perceptions on the Internet, U.S. consumers most closely associate the word &#8220;false” with advertising. The study also showed that consumers typically place more trust in recommendations from other consumers than in advertising. The report goes on to recommend that advertisers need to do [...]]]></description>
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