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Recommended Reading
Tribes: We Need You to Lead Us
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories
Hot, Flat, and Crowded: Why We Need a Green Revolution - and How It Can Renew America
How the Mighty Fall: And Why Some Companies Never Give In
The Integrative Design Guide to Green Building: Redefining the Practice of Sustainability
The Breakthrough Company: How Everyday Companies Become Extraordinary Performers
Category Archives: Tribe Marketing
May 14, 2009 – 9:32 am
What to change when results drop off?
Also posted in Business Trends, Customer Tribe Marketing, Marketing Trends Tagged Customer Tribe Marketing Comments (0)
May 12, 2009 – 3:21 am
How do I compete with big brands’ muscle?
Also posted in Business Trends, Customer Tribe Marketing Tagged Customer Tribe Marketing Comments (0)
November 19, 2007 – 4:25 pm
No Surprise: Consumer Tribes in the U.S. still don’t trust advertising
According to a recent report from Nielsen BuzzMetrics, which measures consumers’ brand perceptions on the Internet, U.S. consumers most closely associate the word “false” with advertising. The study also showed that consumers typically place more trust in recommendations from other consumers than in advertising. The report goes on to recommend that advertisers need to do [...]