Category Archives: Tribe Marketing

How do I compete with big brands’ muscle?

No Surprise: Consumer Tribes in the U.S. still don’t trust advertising

According to a recent report from Nielsen BuzzMetrics, which measures consumers’ brand perceptions on the Internet, U.S. consumers most closely associate the word “falseā€ with advertising. The study also showed that consumers typically place more trust in recommendations from other consumers than in advertising. The report goes on to recommend that advertisers need to do [...]