Category Archives: Tribe Marketing
May 12, 2009 – 3:21 am
How do I compete with big brands’ muscle?
Also posted in Business Trends, Customer Tribe Marketing Tagged Customer Tribe Marketing Comments (0)
November 19, 2007 – 4:25 pm
No Surprise: Consumer Tribes in the U.S. still don’t trust advertising
According to a recent report from Nielsen BuzzMetrics, which measures consumers’ brand perceptions on the Internet, U.S. consumers most closely associate the word “false” with advertising. The study also showed that consumers typically place more trust in recommendations from other consumers than in advertising. The report goes on to recommend that advertisers need to do [...]
