MENG Evening Marketing Leadership Town Hall Meeting January 21
Marketing leaders are in the line of fire. We’re on the road to the New Normal, but it promises to be a wobbly and unpredictable economic recovery. Fully exposed to the volatile pressures of an uneven recovery, marketing leaders must learn to navigate the change. This wobbling [...]
Category Archives: Uncategorized
January 7, 2010 – 7:36 am
Managing the Wobbly Economic Recovery
Also posted in Agency News, Brand Strategy, Event News Tagged Chicago Marketing Agency, Marketing Executive Networking Group Comments (1)
October 16, 2008 – 3:10 pm
Launching brand platforms – seeing through the storm
I’m pleased to announce key projects delivered for prominent clients in Q3, including a phase I community platform website for US Playing Card, bicyclecards.com, a logo mark for BOMA Chicago and brand standards for Chicagoland Chamber of Commerce.
In the face of tremulous financial news, these three organizations are leaning into the storm of economic uncertainty. [...]
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September 22, 2008 – 11:00 am
Fierce debate: marketing leadership, redefined
If you read any of the major marketing publications (or come into earshot of marketers in conversation) then you’re likely pretty familiar with issues of the role of marketing coming under scrutiny. But lately, have those topics passed? Is the marketing community on to something new, (Web 2.0, ROI, research??). My observation: the conclusion is [...]
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June 17, 2008 – 3:35 pm
Your Brand Means Business!
Kevin Masi will speak as a panelist on Tuesday, June 24, at a luncheon at the Chicagoland Chamber of Commerce. A member of the Chamber’s Mid Market Forum, he will lead a panel discussion on five priorities in brand building for businesses today. Masi explains, “Many companies see marketing as the management of mass media [...]
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May 7, 2008 – 3:20 pm
Don’t Push!
Not so many years ago, the more stuff companies made, and the more they advertised, the more they could sell. It was a marketplace that absorbed everything that could be “pushed” out into it. But with the flattening or globalization of the world prices have tumbled, products proliferate and options abound. Mass media has become [...]
