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	<title>Torque Blog &#187; Uncategorized</title>
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		<title>Managing the Wobbly Economic Recovery</title>
		<link>http://torquetribemarketing.com/2010/01/managing-the-wobbly-economic-recovery/</link>
		<comments>http://torquetribemarketing.com/2010/01/managing-the-wobbly-economic-recovery/#comments</comments>
		<pubDate>Thu, 07 Jan 2010 14:36:45 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Event News]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Chicago Marketing Agency]]></category>
		<category><![CDATA[Marketing Executive Networking Group]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=455</guid>
		<description><![CDATA[MENG Evening Marketing Leadership Town Hall Meeting January 21
Marketing leaders are in the line of fire. We’re on the road to the New Normal, but it promises to be a wobbly and unpredictable economic recovery. Fully exposed to the volatile pressures of an uneven recovery, marketing leaders must learn to navigate the change. This wobbling [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Launching brand platforms – seeing through the storm</title>
		<link>http://torquetribemarketing.com/2008/10/launching-brand-platforms-%e2%80%93-seeing-through-the-storm/</link>
		<comments>http://torquetribemarketing.com/2008/10/launching-brand-platforms-%e2%80%93-seeing-through-the-storm/#comments</comments>
		<pubDate>Thu, 16 Oct 2008 22:10:00 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://torqueblog.com/?p=41</guid>
		<description><![CDATA[I’m pleased to announce key projects delivered for prominent clients in Q3, including a phase I community platform website for US Playing Card, bicyclecards.com, a logo mark for BOMA Chicago and brand standards for Chicagoland Chamber of Commerce.

In the face of tremulous financial news, these three organizations are leaning into the storm of economic uncertainty. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Fierce debate: marketing leadership, redefined</title>
		<link>http://torquetribemarketing.com/2008/09/fierce-debate-marketing-leadership-redefined/</link>
		<comments>http://torquetribemarketing.com/2008/09/fierce-debate-marketing-leadership-redefined/#comments</comments>
		<pubDate>Mon, 22 Sep 2008 18:00:00 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://torqueblog.com/?p=40</guid>
		<description><![CDATA[If you read any of the major marketing publications (or come into earshot of marketers in conversation) then you’re likely pretty familiar with issues of the role of marketing coming under scrutiny. But lately, have those topics passed? Is the marketing community on to something new, (Web 2.0, ROI, research??). My observation: the conclusion is [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Your Brand Means Business!</title>
		<link>http://torquetribemarketing.com/2008/06/your-brand-means-business/</link>
		<comments>http://torquetribemarketing.com/2008/06/your-brand-means-business/#comments</comments>
		<pubDate>Tue, 17 Jun 2008 22:35:00 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://torqueblog.com/?p=39</guid>
		<description><![CDATA[Kevin Masi will speak as a panelist on Tuesday, June 24, at a luncheon at the Chicagoland Chamber of Commerce. A member of the Chamber’s Mid Market Forum, he will lead a panel discussion on five priorities in brand building for businesses today. Masi explains, “Many companies see marketing as the management of mass media [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Don&#8217;t Push!</title>
		<link>http://torquetribemarketing.com/2008/05/dont-push/</link>
		<comments>http://torquetribemarketing.com/2008/05/dont-push/#comments</comments>
		<pubDate>Wed, 07 May 2008 22:20:00 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://torqueblog.com/?p=37</guid>
		<description><![CDATA[Not so many years ago, the more stuff companies made, and the more they advertised, the more they could sell. It was a marketplace that absorbed everything that could be “pushed” out into it. But with the flattening or globalization of the world prices have tumbled, products proliferate and options abound. Mass media has become [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Lessons learned at IBS</title>
		<link>http://torquetribemarketing.com/2008/03/lessons-learned-at-ibs/</link>
		<comments>http://torquetribemarketing.com/2008/03/lessons-learned-at-ibs/#comments</comments>
		<pubDate>Wed, 05 Mar 2008 22:18:00 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://torqueblog.com/?p=36</guid>
		<description><![CDATA[Underneath a surface of fear, a substrate of wisdom
At the International Builder Show, there&#8217;s so much bluster and showmanship, it’s tough to see below the surface to what’s really going on.
On the surface, there’s a tone of nonchalance. The message is that everything is really OK—we’re just toughing it out. But when no one else [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Taylor Johnson &amp; Olesker</title>
		<link>http://torquetribemarketing.com/2008/02/taylor-johnson-olesker/</link>
		<comments>http://torquetribemarketing.com/2008/02/taylor-johnson-olesker/#comments</comments>
		<pubDate>Fri, 15 Feb 2008 22:18:00 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://torqueblog.com/?p=35</guid>
		<description><![CDATA[Taylor Johnson and Olesker (TJO) has 30 years of helping real estate companies succeed in the Chicago market. Their media savvy and brand building skills have made them one of premier PR agencies in the region, and this year they took on not only a new partner, but a new identity. Torque was engaged to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Housing Industry Makes a Stand at IBS 2008</title>
		<link>http://torquetribemarketing.com/2008/02/the-housing-industry-makes-a-stand-at-ibs-2008/</link>
		<comments>http://torquetribemarketing.com/2008/02/the-housing-industry-makes-a-stand-at-ibs-2008/#comments</comments>
		<pubDate>Mon, 11 Feb 2008 20:43:00 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://torqueblog.com/?p=34</guid>
		<description><![CDATA[It is no longer news that the housing industry is embattled, and that the effects are rippling through adjacent industries (Wickes Furniture Co., a venerable regional manufacturer, cites the housing slump as a key cause of furniture sales slowdown that forced last week’s Ch. 11 announcement).
This week, the International Builder Show (IBS) returns to Orlando, [...]]]></description>
		<wfw:commentRss>http://torquetribemarketing.com/2008/02/the-housing-industry-makes-a-stand-at-ibs-2008/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Have a Creative New Year</title>
		<link>http://torquetribemarketing.com/2007/12/have-a-creative-new-year/</link>
		<comments>http://torquetribemarketing.com/2007/12/have-a-creative-new-year/#comments</comments>
		<pubDate>Thu, 20 Dec 2007 20:10:00 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://torqueblog.com/?p=33</guid>
		<description><![CDATA[The world is verging on the new year, and is celebrating its twelve months of productivity and change. The tradition is to take stock of all that happened, then look forward to set visions for a shimmering future. Of course the big question burning in everybody’s mind is what the heck will next year bring, [...]]]></description>
		<wfw:commentRss>http://torquetribemarketing.com/2007/12/have-a-creative-new-year/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>15 transformations successful companies will put to work in 2008</title>
		<link>http://torquetribemarketing.com/2007/12/15-transformations-successful-companies-will-put-to-work-in-2008/</link>
		<comments>http://torquetribemarketing.com/2007/12/15-transformations-successful-companies-will-put-to-work-in-2008/#comments</comments>
		<pubDate>Thu, 20 Dec 2007 19:56:00 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://torqueblog.com/?p=32</guid>
		<description><![CDATA[2007 has been a year of insights. 2008 will be a year of putting them to work. I suggest that the following fifteen points, born out in countless business and marketplace scenarios that we have all been observing and living through this past year, will bring success to the companies that capitalize on them. The [...]]]></description>
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