Category Archives: Uncategorized

Lessons learned at IBS

Underneath a surface of fear, a substrate of wisdom
At the International Builder Show, there’s so much bluster and showmanship, it’s tough to see below the surface to what’s really going on.
On the surface, there’s a tone of nonchalance. The message is that everything is really OK—we’re just toughing it out. But when no one else [...]

Taylor Johnson & Olesker

Taylor Johnson and Olesker (TJO) has 30 years of helping real estate companies succeed in the Chicago market. Their media savvy and brand building skills have made them one of premier PR agencies in the region, and this year they took on not only a new partner, but a new identity. Torque was engaged to [...]

The Housing Industry Makes a Stand at IBS 2008

It is no longer news that the housing industry is embattled, and that the effects are rippling through adjacent industries (Wickes Furniture Co., a venerable regional manufacturer, cites the housing slump as a key cause of furniture sales slowdown that forced last week’s Ch. 11 announcement).
This week, the International Builder Show (IBS) returns to Orlando, [...]

Have a Creative New Year

The world is verging on the new year, and is celebrating its twelve months of productivity and change. The tradition is to take stock of all that happened, then look forward to set visions for a shimmering future. Of course the big question burning in everybody’s mind is what the heck will next year bring, [...]

15 transformations successful companies will put to work in 2008

2007 has been a year of insights. 2008 will be a year of putting them to work. I suggest that the following fifteen points, born out in countless business and marketplace scenarios that we have all been observing and living through this past year, will bring success to the companies that capitalize on them. The [...]