How do you express appreciation for your customers at the year-end holidays? Gift baskets, popcorn buckets, chocolate reindeer: they don’t always make the right statement. Our colleagues at Heartfelt charities offer an excellent alternative. They make customized greeting cards, and the proceeds from the sale go to the charity of your choice. The cards achieve [...]
Category Archives: Uncategorized
October 24, 2007 – 9:00 am
And the Winner Is….
Torque is running out of room on our award shelves- we’ve recently been awarded eight new American Graphic Design Awards by Graphic Design USA magazine. This annual competition has been held for over thirty years to recognize outstanding work in print and collateral materials, advertising and promotion, corporate identity, and other areas of graphic design. [...]
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October 18, 2007 – 2:38 am
What’s more important: the product or the process?
In a recent conversation, a friend confided that he wished we could simply create the ads and produce the marketing materials without having to worry about all the other program elements and business process needs. There are days when I wish it were that simple, too. And lucky for us, that sentiment runs deep in [...]
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September 18, 2007 – 2:47 pm
Introducing…Torque’s New Identity
Torque has finally sat back long enough to reconsider its own “shoes” for going to market. The result- a whole new look and sense of purpose. This Old House and Extreme Makeover are doing it. Why can’t we? Actually, our identity is a reflection of real change in action. Our bold new logo just happens [...]
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September 18, 2007 – 2:06 pm
Jim Beam food products land on retailer’s shelves with a new, systematic look and a fresh take on their packaging.
Making a spirits brand appropriate for every day consumption is no simple task? This was the challenge brought to us by Jim Beam, the 230+ year-old bourbon maker. Torque was brought on to help Vita Foods and Jim Beam systematize, streamline and appropriately update their packaging for a line of barbeque sauces, marinades, and spice [...]
