Category Archives: Web 2.0

May 24, 2010 – 7:51 am

Talk is Cheap: Show me Your Content Marketing Strategy

These are wickedly fast times, where new communication channels are opening at a dizzying rate and companies are endlessly looking for better ways to make customer connections. Register to Join us at “Talk is Cheap: Show me Your Content Marketing Strategy”, a seminar designed to give you the tools you need to stay in the [...]

By Kevin Masi | Also posted in Agency News, Brand Strategy, Marketing Trends, Social Media, Strategic Planning, Thought Leadership | Comments (0)

October 27, 2008 – 5:04 am

New Views of Web 2.0

If you are responsible for marketing, either as an agency, a business manager or a consultant, you have probably rejected such terms as “Web 2.0″ and “portal,” in a quest for terms with more meaning. I have, and I owe a recent speaking experience a debt of gratitude in reshaping my opinion. What I discovered [...]

By Kevin Masi | Comments (3)

July 31, 2007 – 9:01 am

Don’t Fear the Blog

So you’ve started your online community page, and it’s finally time to start inviting colleagues, prospects, and others. “Come; learn; contribute,” you urge, hoping to gather as much content as possible. Then comes the slap in the face: you log into your page, and there, underneath the latest blog post, next to that innocuous little [...]

By Kevin Masi | Also posted in Marketing Practices | Comments (0)

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