Category Archives: Web Video

How much time to connect?

I believe connecting with audiences is a qualitative experience. That said, “you only have one chance to make a first impression,” and that impression is made pretty quickly. Torque is collaborating with our friends and partners at Fig Media, to explore the question of speed, quality, time and place for making audience connections through media. [...]

Making today’s hottest trend work for you : The benefits of online video

As of October 2006, more Americans watched Internet video than had televisions in their homes. 30 million people have logged onto Youtube and other video hosting sites to watch the trailer for Spider-Man 3, and over five million have watched the Miller Lite “catfight” commercial online. The online video phenomenon has gone beyond the concept [...]