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	<title>Torque Blog</title>
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	<description>News and Insights for Propelling Brands and Business</description>
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		<title>Put Your Customer at the Center of Your Content Marketing Strategy</title>
		<link>http://torquetribemarketing.com/2010/06/put-your-customer-at-the-center-of-your-content-marketing-strategy/</link>
		<comments>http://torquetribemarketing.com/2010/06/put-your-customer-at-the-center-of-your-content-marketing-strategy/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 13:05:47 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Event News]]></category>
		<category><![CDATA[Marketing Trends]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Thought Ledership]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=663</guid>
		<description><![CDATA[
Thanks to everyone who attended our presentation on June 10, where my colleague Andy Crestodina of Orbit Media laid out a detailed approach to Content Marketing, Social Media, SEO and Email Marketing in Seven Steps, and Brad Farris of Anchor Advisors discussed case studies illustrating content marketing that works to bring him new clients and [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Talk is Cheap: Show me Your Content Marketing Strategy</title>
		<link>http://torquetribemarketing.com/2010/05/talk-is-cheap-show-me-your-content-marketing-strategy/</link>
		<comments>http://torquetribemarketing.com/2010/05/talk-is-cheap-show-me-your-content-marketing-strategy/#comments</comments>
		<pubDate>Mon, 24 May 2010 14:51:12 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Marketing Trends]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategic planning]]></category>
		<category><![CDATA[Thought Ledership]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=650</guid>
		<description><![CDATA[
These are wickedly fast times, where new communication channels are opening at a dizzying rate and companies are endlessly looking for better ways to make customer connections.
Register to Join us at “Talk is Cheap: Show me Your Content Marketing Strategy”, a seminar designed to give you the tools you need to stay in the running. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Radical Marketing: Stop telling the market–and start asking</title>
		<link>http://torquetribemarketing.com/2010/05/radical-marketing-stop-telling-the-market-and-start-asking/</link>
		<comments>http://torquetribemarketing.com/2010/05/radical-marketing-stop-telling-the-market-and-start-asking/#comments</comments>
		<pubDate>Fri, 07 May 2010 19:54:50 +0000</pubDate>
		<dc:creator>Ron</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Event News]]></category>
		<category><![CDATA[Strategic planning]]></category>
		<category><![CDATA[Thought Ledership]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=629</guid>
		<description><![CDATA[
How business managers are using Radical Marketing during turbulent times.
The “new normal” of today’s economy is forcing business leaders to find new ways to drive their companies forward. It’s time for something radically different, and marketing has a leading role. Torque, a Chicago-based marketing agency, is sharing thoughts and inspiration in a series of seminars on [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Judith Wright: Do Men and Women Lead Differently?</title>
		<link>http://torquetribemarketing.com/2010/04/judith-wright-do-men-and-women-lead-differently/</link>
		<comments>http://torquetribemarketing.com/2010/04/judith-wright-do-men-and-women-lead-differently/#comments</comments>
		<pubDate>Sat, 24 Apr 2010 11:45:57 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Event News]]></category>
		<category><![CDATA[Marketing Leadership]]></category>
		<category><![CDATA[Thought Ledership]]></category>
		<category><![CDATA[Chicago Marketing Agency]]></category>
		<category><![CDATA[Marketing Executive Networking Group]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=612</guid>
		<description><![CDATA[We&#8217;ve been anticipating a fascinating evening on April 29—and the bar just went up: we&#8217;re thrilled that Judith Wright will guide the MENG Evening Leadership event. Judith brings a long-standing career of business and leadership coaching experience, with a depth of material specifically on the subject of &#8220;brain sex,&#8221; the cognitive differences between men and [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Do Men and Women Lead Differently?</title>
		<link>http://torquetribemarketing.com/2010/04/do-men-and-women-lead-differently/</link>
		<comments>http://torquetribemarketing.com/2010/04/do-men-and-women-lead-differently/#comments</comments>
		<pubDate>Tue, 13 Apr 2010 12:58:12 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Event News]]></category>
		<category><![CDATA[Marketing Leadership]]></category>
		<category><![CDATA[Chicago Marketing Agency]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=579</guid>
		<description><![CDATA[Gender differences are perhaps the oldest—and among the most poignant—discussion our culture knows. Geoffrey Chaucer treated the topic with timeless wit and relevance in his Canterbury Tales. Centuries later, scholars continue writing about Chaucer. My father, Michael Masi, was one of those scholars, and his last book was on Chaucer and Gender.
~
~
Fast forward to April [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The New Normal: Strategic Planning In a Time When Past Lessons Don&#8217;t Teach All</title>
		<link>http://torquetribemarketing.com/2010/04/the-new-normal-strategic-planning-in-a-time-when-past-lessons-dont-teach-all/</link>
		<comments>http://torquetribemarketing.com/2010/04/the-new-normal-strategic-planning-in-a-time-when-past-lessons-dont-teach-all/#comments</comments>
		<pubDate>Fri, 09 Apr 2010 16:26:56 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Event News]]></category>
		<category><![CDATA[Marketing Leadership]]></category>
		<category><![CDATA[Marketing Trends]]></category>
		<category><![CDATA[Midmarket]]></category>
		<category><![CDATA[Strategic planning]]></category>
		<category><![CDATA[Thought Ledership]]></category>
		<category><![CDATA[Chicago Marketing Agency]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=559</guid>
		<description><![CDATA[
The Chicagoland Chamber of Commerce Midmarket Forum was pleased to open the 2010 speaker series season with Ram V. Iyer, founder of The Midmarket Institute. On March 16, Ram spoke to an enthusiastic room of 75 people, at the Nixon Peabody law offices, 300 S. Riverside Ave., Chicago.
Central to his talk was to identify midmarket [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Strategic Planning: the Difference Between Getting it Right and Wasted Opportunity</title>
		<link>http://torquetribemarketing.com/2010/03/strategic-planning-the-difference-between-getting-it-right-and-wasting-opportunity/</link>
		<comments>http://torquetribemarketing.com/2010/03/strategic-planning-the-difference-between-getting-it-right-and-wasting-opportunity/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 11:45:33 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Marketing Leadership]]></category>
		<category><![CDATA[Thought Ledership]]></category>
		<category><![CDATA[Brand Positioning]]></category>
		<category><![CDATA[Strategic planning]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=535</guid>
		<description><![CDATA[&#8211;&#62;
This post is about strategic planning, and a preamble to a series on the subject. If leaders make the mistakes commonly made in planning, they waste the lives and fortunes of their stakeholders. This is an exploration of these pitfalls, and a look at a quantified strategic process that can change all that. The result: [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Navigating the New Normal: Midmarket Companies in the New Economy</title>
		<link>http://torquetribemarketing.com/2010/02/navigating-the-new-normal-midmarket-companies-in-the-new-economy/</link>
		<comments>http://torquetribemarketing.com/2010/02/navigating-the-new-normal-midmarket-companies-in-the-new-economy/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 18:31:37 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Event News]]></category>
		<category><![CDATA[Marketing Leadership]]></category>
		<category><![CDATA[Midmarket]]></category>
		<category><![CDATA[Agency]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=508</guid>
		<description><![CDATA[Best of times, worst of times? Maybe…and no doubt a thrill of you’re a stimulus junkie entrepreneur. Here’s what we’re seeing: Midmarket companies face multiple challenges: the wobbly economic recovery, global competition, and relative invisibility in a business world dominated by the lore and legend of Fortune 500 companies.
Torque has been working with midmarket companies [...]]]></description>
		<wfw:commentRss>http://torquetribemarketing.com/2010/02/navigating-the-new-normal-midmarket-companies-in-the-new-economy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Redefining Solar ROI</title>
		<link>http://torquetribemarketing.com/2010/02/redefining-solar-roi/</link>
		<comments>http://torquetribemarketing.com/2010/02/redefining-solar-roi/#comments</comments>
		<pubDate>Sat, 13 Feb 2010 19:38:48 +0000</pubDate>
		<dc:creator>Kathryn</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Green Business]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=481</guid>
		<description><![CDATA[Unique Solar Solutions, a solar thermal heating system manufacturer, needed to launch the business and build its brand image in the marketplace. Torque positioned the Company as an industry disruptor, against the high-end (read: expensive) solar photovoltaic market. Torque designed the company logo and brand standards, then developed the website to highlight USS specialization in [...]]]></description>
		<wfw:commentRss>http://torquetribemarketing.com/2010/02/redefining-solar-roi/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Managing the Wobbly Economic Recovery</title>
		<link>http://torquetribemarketing.com/2010/01/managing-the-wobbly-economic-recovery/</link>
		<comments>http://torquetribemarketing.com/2010/01/managing-the-wobbly-economic-recovery/#comments</comments>
		<pubDate>Thu, 07 Jan 2010 14:36:45 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Event News]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Chicago Marketing Agency]]></category>
		<category><![CDATA[Marketing Executive Networking Group]]></category>

		<guid isPermaLink="false">http://torquetribemarketing.com/?p=455</guid>
		<description><![CDATA[MENG Evening Marketing Leadership Town Hall Meeting January 21
Marketing leaders are in the line of fire. We’re on the road to the New Normal, but it promises to be a wobbly and unpredictable economic recovery. Fully exposed to the volatile pressures of an uneven recovery, marketing leaders must learn to navigate the change. This wobbling [...]]]></description>
		<wfw:commentRss>http://torquetribemarketing.com/2010/01/managing-the-wobbly-economic-recovery/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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