The release of the 10.2% unemployment figure last week vividly illustrates the wobbly recovery we’re navigating, and challenges marketing leaders to change their minds and mindsets necessary to navigating the new normal of this recovering economy. I suspect anyone in the trenches of business or marketing is experiencing just that, first-hand. It’s certainly been my experience. This is an opportunity for marketers (and marketing-minded business managers’), whose greatest strength is his or her ability to change the way they think, the way they organize their perception of the world.
Tag Archives: Brand building
November 8, 2009 – 11:10 am
Changing Minds, Changing Mindsets
Posted in Agency News, Business Trends, Social Media, Thought Ledership, Tribe Marketing Also tagged Customer Tribe Marketing, Marketing Leadership Comments (0)
July 26, 2009 – 8:19 am
The Good-to-Great Framework, for Brand Building
These days, so many marketers are recommending new, revolutionary or exciting ways to generate marketing change, often by upending the status quo. In challenging times, the urge to do so is stronger than ever. Here’s a switch. I’ve just finished reading Jim Collins’ (author of Good-to-Great) latest book: How the Mighty Fall. Rather than focus [...]
