The release of the 10.2% unemployment figure last week vividly illustrates the wobbly recovery we’re navigating, and challenges marketing leaders to change their minds and mindsets necessary to navigating the new normal of this recovering economy. I suspect anyone in the trenches of business or marketing is experiencing just that, first-hand. It’s certainly been my experience. This is an opportunity for marketers (and marketing-minded business managers’), whose greatest strength is his or her ability to change the way they think, the way they organize their perception of the world.
Tag Archives: Marketing Leadership
November 8, 2009 – 11:10 am
Changing Minds, Changing Mindsets
Posted in Agency News, Business Trends, Social Media, Thought Ledership, Tribe Marketing Also tagged Brand building, Customer Tribe Marketing Comments (0)
September 15, 2009 – 8:11 am
Raise your voice in a Town Hall debate: the future of marketing
If the future of marketing leadership isn’t what it used to be, the question is: what is the new normal? As a member of MENG, Marketing Executive Network Group, I urge you to attend the October evening town hall meeting, to raise your voice along with some of the best minds in marketing, in a [...]
Posted in Marketing Leadership, Marketing Trends Comments (0)
July 26, 2009 – 8:19 am
The Good-to-Great Framework, for Brand Building
These days, so many marketers are recommending new, revolutionary or exciting ways to generate marketing change, often by upending the status quo. In challenging times, the urge to do so is stronger than ever. Here’s a switch. I’ve just finished reading Jim Collins’ (author of Good-to-Great) latest book: How the Mighty Fall. Rather than focus [...]
Posted in Marketing Leadership, Marketing Trends Also tagged Brand building Comments (2)
June 29, 2009 – 10:12 am
Midway through 2009, where is your year headed?
It’s been a busy first half, and now is the time pause for a moment before the July 4th holiday to take stock. I’ve been hearing more people claim that their companies have scraped the bottom [expletives omitted] and are now on the upswing in the economic cycle. Great news — we feel that, too!
We’ve [...]
